Link: Transforming Marketing Design with AI Agents

Global brands like Coca-Cola and Heineken trust Link to bring their marketing visions to life. Yet in an industry that demands both precision and speed, the traditional concept design process was becoming a bottleneck. We partnered with Link to develop an innovative AI solution: a team of AI agents trained on Link's deep brand knowledge and creative expertise to provide a 24/7 creative engine for their staff and clients. Now, their clients don't just get faster designs - they get the freedom to explore different innovative and creative directions in real-time, transforming weeks of iteration into moments of inspiration.

Who are Link?

Link powers marketing execution for some of the world's biggest brands, creating everything from branded merchandise to store displays. Their focus on sustainability and ethical supply chains has made them a trusted global partner for companies like Coca-Cola, Mars, Heineken, and L'Oréal.

The Challenge: Staying Ahead in a Fast-Moving Industry

The marketing industry demands innovation - brands need faster, more creative ways to bring their ideas to life. Link saw this changing landscape as an opportunity to revolutionise their service offering

Nick Wall, Link's Chief Commercial Officer

"We saw the potential for generative AI technology to become a game-changer in our industry. The question wasn't whether to embrace AI, but how to use it in a way that would truly benefit our clients and staff."

The traditional design process had obvious limitations. Projects can involve weeks of collaborative exchanges, multiple design iterations, and constrained creative exploration in order to meet budgetary requirements. Link wanted to create an environment that would enable clients to test ideas faster and explore more creative directions, constantly pushing for greater innovation. Link understood that harnessing AI could help transform this process and to set new industry standards.

Strategic Consultancy: Finding the Right Solution

Through deep collaboration with their teams, we discovered an opportunity: what if we could turn their design expertise into an ‘always-on’ creative team that could support their clients 24/7?

By translating their creative process into a team of specialised AI agents - each trained on specific brands and design roles - we helped Link transform their service offering. Now, their clients have instant access to a creative team that combines Link's design expertise with AI's ability to rapidly explore and iterate ideas.

This innovative approach delivered multiple breakthroughs:

Instant access to high-quality design concepts that consistently match brand guidelines
Research agents that ensured the concepts met the target demographics of the client brand and specific campaign needs
The ability to rapidly explore and iterate creative ideas, helping clients discover innovative approaches they might never have considered
24/7 availability that allows global teams to progress projects across time zones through Link’s proprietary “Connect” platform
A unique service offering that sets Link apart in a competitive industry, helping them service major contracts with the world’s leading brands

Our Solution: Turning Expert Design Knowledge Into AI Innovation

Our approach centered on two fundamental principles. First, we needed to capture and preserve Link's deep design expertise and brand knowledge that had made them trusted partners to global brands. Second, we wanted to create an experience that made working with AI feel as natural and collaborative as working with Link's human teams.

To achieve this, we developed a multi-agent AI system that mirrors Link's creative process. Each agent specialises in a specific aspect of design - from brand guidelines to trend research - and is trained on Link's established design principles and methodologies. These agents work in concert, sharing insights and building on each other's work just as human designers do, ensuring that every piece of work maintains Link's high creative standards.

The user experience was critical to the project's success. We designed an intuitive interface that makes this complexity feel effortless. Whether exploring initial concepts, refining designs, or requesting variations, clients can seamlessly engage with different specialist agents through a single, cohesive platform. The system handles the handoffs between agents automatically, creating a fluid experience that feels like working with a highly coordinated design team - one that happens to be available 24/7.

Integration flexibility was paramount. We built the system to work seamlessly within Link's existing “Connect” customer portal while maintaining the adaptability to evolve with their platform. This meant clients could access AI-powered design capabilities right alongside Link's other services, creating a unified experience that could grow and adapt as Link's services expanded.

Results: Setting New Standards in Creative Design

The impact has been transformative.

For Link:

Strengthened client relationships by providing 24/7 creative support that's impossible to find elsewhere
Empowered teams across the business - from sales generating instant design concepts in client meetings to designers focusing on higher-value creative work
Created a unique competitive advantage that positions Link as a true innovation partner to Client marketing teams

For Their Clients:

Instant access to brand-specialised creative expertise that's available 24/7
Reduced design iteration time from weeks to minutes, accelerating time to market
Ability to explore multiple creative directions simultaneously while maintaining brand consistency
Gained competitive advantage through faster, more innovative marketing execution

A Partnership for Innovation

This project showcases how the right AI solution can transform a business. By focusing on practical innovation that solves real client challenges, Link has positioned itself as a leader in marketing execution services. We brought fresh perspective and deep AI expertise to Link's business, helping them identify and evaluate the opportunities that would deliver the most value. After aligning on the right path forward, we took the lead on building the proprietary solution – from initial prototype through to final deployment – delivering an innovative platform that clients and staff now use every day at enterprise scale.

"Leverage AI helped us turn our vision into reality. Their expertise in both AI and user experience meant we could move quickly from idea to implementation, delivering a proprietary, bespoke solution that has truly impressed, and added huge value to, our clients and staff across +60 markets."